Your personal brand statement combines these into a short, punchy narrative. Positive 4. Chris Do uses his personal branding statement to tell the story of his career what he achieved in the past and what hes focused on now. Additionally, a CEO's reputation plays a vital role in attracting employees to a company (77%) as well as motivating them to stay (70%). As with anything, these should be looked at through the lens of your own experience. 6 Steps for Creating Your Personal Brand. Additional words include versatile, resourceful and adaptable. If you look at any strong personal branding statement example you will find that this is the main focus. Your personal brand is how you promote yourself. Youll know right away if the other person swallowed the bait by watching their body language and by judging their response. THEN, if the other person is interested, you can go into your 30-second spiel, but only if they invite you to! So what about your brand? For the past 15+ years, I have been . Having this figured out will earn you more time to discuss the nitty-gritty in a lengthier discussion. Define who you are. He uses language that anyone could understand and highlights how he has unique knowledge that he uses to help and teach people. something instead of just talking about it. Go through a variety of filters to zero in on the leads you want to reach. If you aren't getting the callbacks you'd hoped for, then this is for you (and it's free). Since you are adaptable and versatile in any environment, being meticulous shows a flair for paying attention to detail and using critical thinking skills in analyzing complex technical issues while also jumping in with creativity when the situation calls for it. My motto is Work Smarter Not Harder. I live by this and teach it to others every day.. Learning how to describe your Andrew Webb is on a mission to show liberal arts graduates how to land jobs and build careers. That's simple, succinct, and it's enough of a teaser to get a response like: "Wow, tell me how you do that.". This helps you discover your target audience, your visual aesthetic and create guidelines around your brand. Your personal brand statement is the first thing that people will associate with you so you want to start off on the right foot. These examples can be used as templates for inspiration when making your own personal brand statement. Goal-oriented 1 . However, it comes across as if youre trying to boast or appear more important than you are, which could turn people off. A la mode means "in style" or "trendy". About Me: I was awarded the title Top Graduating HR Student at my college for my leadership and passion for the field. The statement of your brand should be something that others can remember easily since you need to be able to use it whenever a networking opportunity arises (baseball game, elevator, social function, etc). I am motivated by a desire to help and empower others. If you want to win on LinkedIn, take that personal branding statement and show it off. Thats a pretty lofty title, and its a lot like buying a mug for yourself that says worlds best boss. I guarantee this person in the example isnt even close to being widely known enough to make a claim like that. Brevity begets precision. Nothing is more off-putting than a company who's name and tagline say nothing. You might even want to speak with a personal branding consultant to strike the right balance. Better yet -elevate- I don't just move things from point a to point b. I lift them up. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes. These keywords that describe your industry expertise are: I am an effective and versatile creative strategist who is resourceful, methodical, experimental, and curious. Imagine your brand as a personal relationship in your customers' lives. Positive 4 . 3. 2) Your brand is your self-impression. And your brand is what attracts your fans to you. Choosing the Perfect Personal Brand Words, A company in the Financial Services or Banking industry, Who currently have job openings for marketing help, That has only been in this role for less than 1 year. For the past 15+ years, I have been at the forefront of digital evolution and transformation as an intrepid business strategist, thought leader, and functional operator, and called on to develop solutions and technologies that have enabled stronger customer engagement, retention, and loyalty.. Get more eyes on your personal brand statement. If youre careful, you can use words like award-winning, community advocate, and side hustle to highlight your achievements or community roles. You should be respectful of their time and yours. You can visit https://www.danbutler.co.uk/ if you need to get a signage. Its the essence of who you are, distilled to just a few words. https://docstation.co/features/medication-therapy-management, Introduction To Personal SEO (Search Engine Optimization), Improve Your Google Results: Getting Started, Advanced Tactics to Improve Your Google Results, How to Fight an Unwanted Image Result On Google, How To Bury Or Push Down Negative Google Search Results, I help people create new opportunities in their businesses and careers., I am a personal trainer, specializing in weight training and mobility., I give authors visibility on untapped promotional platforms where they can share their work., I spark new product ideas for large companies that have stagnant product cycles., I help CEOs transform their brand in only 60 days. Even though you want it to stand out, remember that using excessively large or technical words may alienate your audience. How did you apply your resourcefulness Without them, you're just pressing on the gas without looking. If youre interested in a great way to endear your brand to your prospective and current customers, get in touch with these screen printers. And no matter what type of resume you're writing, a short resume profile at the top can be a great way to make an elevator pitch that you're the right candidate for the job. 2. these 5 words describe you both professionally and personally. Odds are, you probably are one yourself. If my brand was a person, they would be described as __________, __________, and _______. 1. No matter your career path, you want to be able to do the same. Words like curious, driven, optimistic, passionate, intelligible, open-minded, creative, determined, self-reliant, humble, and focused may come to mind. Personal Brands: It's not just about products or services anymore you can build your own personas through social media and hence boost your brand. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. Whenever I work with clients to develop their personal Personal branding builds your reputation. Dont say youre the best or a leader in the field of unless you actually are. For more information, visit: https://employedhistorian.com/cookie-policy/, How to write a personal brand statement that actually works. Put Your Personal Brand Into Practice This may seem a little bit too simple, but when you are trying to find some quality or skill that only you and a few other people have it really helps a lot. Personal branding is a very important step in the job search process. The answer to this question helps us cut through the clutter. about your character and credibility. Being resourceful requires applying good critical Its what ensures your results are that much, You know plenty of brand evangelists. For Character words include honest, reliable, sincere and trustworthy. 1. During a recent keynote talk on leader communication, I asked the audience to write down three adjectives that others would use to describe them. When people interact with my content, products, and services, I want them to feel ______. Consider these brand words that describe your expertise. Coming on too strong, too fast is something that many people do. These statements are typically between one and two sentences and should be attention-grabbing, compelling and memorable. Brevity begets precision. Your persona is your brand. If you have the wrong leadership brand for the position you have, or the. Denise Duffield-Thomas - Lucky Bitch. Have data-backed and tactical advice to share? We recommend taking a glance at your personal brand statement every 3-6 months to see if anything needs to be changed. Take a look at this example in which someone calls herself an influencer of change.. When thinking about my brand, I dont want people to feel ________, ________, or _______. By doing so, youll come across as more sincere. As an individual, you have values and virtues, just as organizations do. People will search for you online and check out your reputation when they are evaluating whether to hire you or partner with you. I specialize in making the branding process personal. This is crazy specific, but you could find all the people that match the following: Want to help contribute to future articles? And you should use it there, in your email signature, in your blog postings or comments, as your LinkedIn Professional Headline, and anywhere else where its appropriate to promote yourself. Im a modern, fearless, digitally-driven and globally savvy brand / business leader with over 15 years of experience representing two of the most exciting, influential consumer brands in the world. Your email address will not be published. Once you've established the initial elements of your personal brand be proactive and start asking for feedback. When choosing personal branding words, it is important to consider what you want people to think of when they hear your name. also lean in on the personal growth you have achieved by being collaborative. Its often a subtle distinction that a lot of people overlook. Highlight something that demonstrates your unique, and likable qualities. As a solopreneur and owner of, career; life lessons; performance; personal growth. Having that alter-ego, almost like a superhero, is a great example of how to establish expertise while showing off his creative and entrepreneurial skills. You can use more than just a handful of words to describe yourself, and you should. Use those personal brand words to start crafting your own brand. the 9 secrets of job hunting with a humanities degree, We use cookies to ensure that we give you the best experience on our website. Motivated 3. In particular it does a good job of telling potential hiring managers what she does, how she does it, and how she thrives. 19 of the best personal brand examples in 2023. Helping sales, marketing, and recruiting teams find new leads. Examples of brands: Coca Cola, Nike, Gong. And I failed At first. A lot of companies value having employees that will act as brand advocates and will choose applicants with stronger networks and online presence because of that. It explains what you do (value), for whom do you do your work (target audience), and how do you do it (unique selling proposition). While some might think this feels too forward, the best examples of personal brand statements do this well. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and . Since there are still many people who are unaware of the need to create a personal brand regardless of the industry, then having a great one may just be the edge needed to win out over the competition. It will save you time and effort while achieving your goals of growing your personal brand. Whenever you tweet, post, write, or introduce yourself with your 30 second pitch, think about those three words and what they mean to you . That's a very interesting way to use it! If not, it's . I build communities and evangelize for the things I believe in. They are used to communicate what an individual is all about, and what they bring to the table. Use personal brand adjectives sparingly and in conjunction with verbs to craft your professional image without coming across as arrogant or desperate. Time and time again we see people spend hours crafting and refining their personal brand statement, only for them to just put it on their website. How you think and can mold that thinking with the framework is a value-add skill that can apply in various situations. In most cases you will find consistency from your feedback providers. And sharing about her rockstar results and tattoo-wearing shows off her fun personality, too! Wendi Weiner is anattorneyand award-winning writer who has been featured in over 75 major media outlets(including CNN, HuffPost, Money, Fast Company, Entrepreneur, and Business Insider) as a top authority in personal branding, social storytelling, career strategy, and the job search process. Even after youve decided on a statement, it is a good idea to check with a friend to make sure that your idea of yourself matches what others think of you. 1) Your brand is how others perceive you. You dont want to come across as inauthentic or self-serving, so use them sparingly. Goal - oriented What steps are necessary to make your desired personal brand a reality? In my coaching, workshops and key note speeches I seek to make an impact. We hope that the tips and personal brand statement examples we included will help you craft one that you are proud of. Make 2 lists. And having a personal brand statement makes it easy for anyone employers, customers, clients, or contacts to identify if they want to work with you or listen to what you have to say. They can be used to describe an individuals personality, work ethic, skills, and more. Ensure that the words you choose are genuine and reflect yourself accurately. My word is Impact. Those are the personality traits your brand needs to fully represent from here on out in all of its visual and verbal communications. A personal brand statement is a 1-2 sentence that sums up your brand. You can leverage your ethics and strong moral compass to show how Usage as a brand word: When bold is used as a brand word, it conveys striking attributes of the product as being . Powerful. :). Take your values and goals and wear them on your sleeve (or your personal brand statement). Personal branding is a marketing strategy focused on your most important product: you. Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover how to connect with your ideal audience, your overall messaging, tone of voice, and . The first step to building your personal brand is knowing yourself and your personality. The second piece of information I ask is: Explain why Keep reading to see 10 creative personal brand statement examples to inspire you and learn tips to craft your own. 2. , but they can definitely support it. I ask a similar question in my personal branding workshops and speaking engagements and with my one-on-one coaching clients. This ONE word helps to define YOU! I explained my philosophy in one simple word, my coaching makes an impact. Troy Sandidge takes personal branding to another level by actually trademarking his own brand alias The Strategy Hacker! here are some suggestions of words that I highly recommend leveraging. You see, this query is a great way to define your brand. Youll see most professionals on LinkedIn describing themselves with personal brand adjectives, but thats not really the best way to convey your brand. Be sure to take note of those too and choose words are a great fit for your brand and your business. This resource gives you 175 of the most impactful marketing words (good and bad), organized into ten categories for easy reading. I am a determined and resilient individual who is always eager to learn and evolve. If you dont have much experience at something, then it can be about any area that you want to become an expert in so long as you dont exaggerate. I wonder if you see that pattern, too. The EveryoneSocial platform makes it easy for colleagues to share industry news and thought leadership at a company that can then be shared to external networks. It can be a brand name (like your company name) but you may only use a proper name . Everyone has such descriptive words. Denise Duffield-Thomas is another example of exceptional personal branding. But I believe it is better to wait for the right person than having to do it all over again. Your brand statement is not a personal mission statement or job title, but rather your catchphrase if you will about your specific expertise. It will help with networking, gaining trust within your industry, and standing out from others in your field. Heres the worst-kept secret in the world of writing: verbs work better than adjectives. Words in this category stress movement, taking things from one point to another point. If youve ever come across someones LinkedIn profile and cringed a little, then you know what I mean. Activity 1.1 Write four words to describe your ideal self-concept (personal brand). The category was Outdoor Clothing. This is especially helpful for recent graduates who need a professional edge in lieu of years of experience., With that in mind, consider describing yourself with words that correlate to these four aspects to. She expresses her excitement for the brands that she has worked for and establishes herself as an employee advocate. Instead of telling people everything you do or everything they will experience when they work with you, you are simplifying this to just ONE word that sends a clear message of your value! Match your answer with the job description of the job you're applying for. We've seen thousands of resumes and CVs that say people are "motivated team players." Those are great things to be, yet too many people write the exact same words. . It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer. While this doesnt describe what I do, it describes where I add value. I cannot emphasize this fact enough when looking for a job you have to be willing to be your own advocate. Loved by salespeople, recruiters, and marketers. As a matter of fact, you really have just a few seconds to introduce yourself and present your personal branding statement.